OC Mix was held in the US from September 26 to 27. It featured eight booths carrying 20 contemporary clothing and accessories brands. This is a compact trade event organized four times a year by Z Supply. OC Mix is a curated show representing the best of the Southern California fashion industry. It’s about creating a space for buyers and brands to come together and work in an easy, relaxed environment. The intimate show gives buyers the opportunity to preview contemporary apparel and accessory brands in a location that makes doing business more seamless.
This show attracts people who are open to new vendors. Participants included Wildfire Mercantile, an upscale clothing store that carries higher-end Western-style apparel and boho looks. Other stores included the Tanya B Boutique, The Fort & The Clubhouse, The Denim Bar, Johnny Jeans, Aniche Boutique, Blue Windows and Level 99, a hip twill-and-denim-based brand.
Z Supply’s labels include Black Swan, Others Follow, White Crow and Rag Poets. The show is good for crossover business from other vendors whose lines might complement each other.
The two-day event had a low-key vibe with lots of refreshments and food and a casual feel. Buyers were treated to a complimentary breakfast, lunch and a wine-and-cheese happy hour on both days.