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Circular bedding solutions from Reliance

GHCL has launched Cirkularity, a new brand of bedding. The brand platform is inspired by Rekoop, the first bedding solution to use Applied DNA’s Certain T platform and Reliance’s Recron GreenGold fiber for source verification and traceability of recycled polyester across the supply chain.

Rekoop uses Certain T platform to trace and authenticate post-consumer recycled polyester plastic in its bed sheets and pillow cases throughout the entire supply chain. This technology provides forensic proof that goes beyond a paper document. It guarantees brand authenticity, a growing concern for manufacturers as counterfeiting continues to escalate.

As a part of the integrated supply chain for Rekoop, Reliance is also partnering with Applied DNA Sciences in the use of the molecular-based solution for recycled PET to produce certified fiber for home textiles, apparel, footwear and other applications.

GHCL, operating its home textiles facility in Gujarat, incorporated the Certain T verified rPET fiber into its production process, from spinning to weaving to finished processed fabric.

Textile manufacturing is changing from linear to circular paradigms to ensure transparency, authenticity and sustainability. Reliance plans to work closely with Applied DNA Sciences and GHCL to forge new paths to bring the required changes to drive the circular concept in the industry.

 

 
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