China’s fashion and e-commerce industries are bringing fast fashion and luxury clothing to the rising Arab fashion market. This includes a lot of embellished evening wear that caters specially to the Middle East market.

The Arab world is no stranger to Chinese products, including Chinese clothing. Since at least the 1990s, traders from Arabian countries have been traveling to China to buy low- to middle-end garments and accessories from wholesalers in cities like Yiwu in Zhejiang Province, home to the world's biggest wholesale market. Chinese e-commerce platform Jollychic has over 50 million users in the Middle East.

The Middle East is one of the fastest rising fashion markets in the world, with young, wealthy consumers willing to spend money on clothing and accessories. The region is powerful in terms of consumer buying power. In comparison, buying power in the US is mediocre, where consumers have higher sensitivity to prices. The European market, on the other hand, has too small a population.

Revenue in the fashion segment in Africa and the Middle East is expected to grow at 10.5 per cent over the next five years. In recent years, many Western fashion brands have been trying to adapt to the Arab market.