Designer brands Calvin Klein and Tommy Hilfiger have finally banned the use of exotic animal leather decades after People for Ethical Treatment of Animals (PETA) urged their parent company, PVH Corp. to stop killing animals for luxury products. PETA celebrated this victory with a campaign showcasing the clothing brands owned by PVH which also include Van Heusen, IZOD, Arrow, Warner's, Olga, True & Co., and Geoffrey Beene. In addition, PETA sent a box of vegan chocolates to PVH as a thank you for listening and executing on their commitment to ban animal leathers.
Back in 2017, Tommy Hilfiger decided to drop fur from all of its products, and with the new ban of exotic animal leather, the designer brand dove into a fully vegan market. On Earth Day (April 22nd), Calvin Klein celebrated by reaffirming its commitment to their Forward Fashion climate and sustainability goals. The luxury brand successfully honored their commitment and is working to inspire others to live a cruelty-free life.
The fashion industry has recently seen a shift into a more sustainable approach as mink fur farms shut down overseas, Macy's banned the sale of fur in all of its stores, Prada stopped selling Kangaroo leather, and Valentino banned the use of alpaca wool.