British fashion house Burberry is bringing its signature camel trench coats and check-patterned garments to the digital world of Minecraft.

Minecraft is a survival game. Burberry developed the 15-piece capsule collection for players of the popular survival game, but it’s also available in real life.

The 15 pieces include multiple Burberry logo T-shirts, a Minecraft logo jacquard scarf, a black cotton gabardine car coat, a Burberry logo baseball cap, a square cotton scarf, a hoodie, a bucket hat, jogging pants, and sweatshirts and a version of Burberry’s classic Waterloo trench coat featuring a pixelated white Burberry and Minecraft logo on the back.The collection’s laid-back loungewear vibe has comfort as the main priority.

Each real, physical garment has a digital counterpart in the game. Avatars wearing the collection get the chance to complete a series of challenges within four realms, like navigating a maze covered in Burberry’s signature pattern. The game itself is downloadable for free as an add-on adventure for the Minecraft game.

Burberry sees digital crossover as the way of the future and wanted to work with one of the largest, most beloved games, hence the Minecraft choice. Gaming has become an important channel for the brand in terms of customer engagement.