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Brooks Brothers completes 200 years, will celebrate at Pitti Uomo next January

Brooks Brothers has evolved into an international apparel corporation, distinctive for its American style. Founded in 1818, Brooks Brothers was the first label to sell industrially manufactured garments, and in 1896 it invented the button down shirt.

The label currently operates 280 stores in the US and over 700 worldwide, featuring high-end, classic family fashion, well-suited to both men and women.

The brand will celebrate completion of 200 years next January at the Pitti Uomo menswear show in Florence. Brooks Brothers will feature as one of the event’s main highlights, notably with a catwalk show that promises to be a landmark moment. It will in fact be the very first catwalk show for the label, acquired from Marks & Spencer in 2001 by Italian businessman Claudio Del Vecchio, now the CEO. The show is scheduled for January 10 at the iconic Salone Cinquecento in Florence’s Palazzo Vecchio, home to the Florence mayor’s offices.

From January 11 to 14, Palazzo Vecchio will also host a Brooks Brothers retrospective, exhibiting several items coming from the US label’s archives. This anniversary is a significant, historic milestone not just for Brooks Brothers but for the fashion industry at large.

Pitti Uomo is an international benchmark for menswear.

 
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