According to True Fit, a global data platform for fashion industry that decodes personal style, fit, and size for consumerism Brits amass £32,951 worth of unworn clothing in their wardrobes over a lifetime. This is equivalent to the average cost of a wedding or university fees for undergraduate degree.

Research involved over 2,000 consumers. According to the report, the average British woman will stash £22,140 worth of unworn clothing in their wardrobes - the equivalent to a house deposit for a first-time buyer - while men accumulate on average £10,811 of garments they will never wear.

With British women forecast to spend £29.4 billion on clothing this year alone, nearly half of UK female shoppers (45 per cent) admit to having bought something online that they have never worn or have only worn once (44 per cent) because of difficulties choosing items in the right style, fit, and size for their unique personal characteristics and preferences.

With only 1 in 2 (44 per cent) of the UK's garments fitting them properly, the average Brit admits they only wear three quarters (74 per cent) of the clothing in their wardrobes. When it came to finding clothes they love, and choosing the right style, fit, and size, jeans proved the trickiest item to shop for online for both men (15 per cent) and women (21 per cent), followed by trousers (12 per cent), boots (5 per cent), dresses (4 per cent) and heels (4 per cent).