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Brands commit to circular fashion under Call to Action initiative

Call to Action is a commitment by fashion companies to accelerate the transition to a circular fashion system. An initiative by Global Fashion Agenda, Call to Action is a counteraction to today’s linear and unsustainable take, make, dispose economic model, which sends too many garments to landfills and incinerators. The aim is to accelerate the fashion industry’s transition to a more circular system by increasing the volume of used textiles collected, reused and recycled by 2020. This includes a design strategy for cyclability by 2020, enabling re-use, upcycling and recycling.

The final list of signatories counts 64 leading fashion companies and corporations. Together, the 64 industry players represent 143 brands and a combined value of an impressive 7.5 per cent of the global fashion industry. Among the signatories are Adidas, ASOS, Bestseller, Eileen Fisher, Guess, Hugo Boss, Inditex, Lacoste, H&M, Kering, Tommy Hilfiger and VF.

The signatories have committed to defining a circular strategy for their own company by December 2017.

Global Fashion Agenda takes a central role in catalysing the various stakeholders involved in making this happen and over the next three years commits to provide the network, knowledge and advocacy to ensure that these issues are lifted, communicated and implemented in the broader industry.