At the Brandix India facility in Andhra Pradesh, women are stitching the world’s most fashionable, and expensive, innerwear. These 18,000 women are in India’s single largest producer of Victoria’s Secret products. On their client list are other popular labels as well: Calvin Klein and Marks & Spencer, to name a few.
The lingerie business has, over time, changed the social status of the women, most aged between 18 and 35. Scarred by the battles of domestic violence, starvation and dejection, the job has not only given them financial freedom but earned them respect within the community as well.
Collectively, they ship out millions of panties and bras to the US, Europe, and Japan every month from their work stations. The average salary of the women ranges between Rs 8,000 and Rs 15,000. Almost every week a fresh batch walks in, hoping for a better life. The minimum criteria: Class 7 pass. But there are also intermediates and those with degrees. The facility not only impacts the bottom of the pyramid, women who have just done basic education, but also gives employment to trained professionals in the area of fashion and design. The women staff at the factory are supported through canteen and creche facilities, scholarship schemes, health camps and other such programs.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Crude correction gives polyester a fresh cost advantage
A sustained correction in crude oil and petrochemical benchmarks is reshaping the economics of synthetic yarns, widening the cost gap... Read more
Chinese apparel majors trade volume for margin in premiumisation push
China’s apparel and consumer goods market is moving beyond the traditional volume-at-any-cost model, with leading domestic brands betting on premium... Read more
India’s MMF push faces rising risk from China’s petrochemical dominance
India’s ambition to build a globally competitive synthetic textile industry is facing constraints as downstream capacity alone cannot solve: concentration... Read more
Shein’s Vietnam retreat exposes the limits of nearshoring
The global apparel industry has spent the past few years pursuing a straightforward strategy: reduce dependence on China by moving... Read more
Regional pavilions compete on fiber strengths and supply chain niches at Yarn Ex…
The trade floor at Yarn Expo Autumn 2026 in Shanghai, held between Aug 25-27, capitalizing on a sharp rebound in... Read more
Inside activewear's shift from stitched mesh to precision engineered textiles
The global functional apparel market, on track to touch $640 billion, is looking at a production shift as activewear manufacturers... Read more
Brazil’s cotton dominance puts Asian spinners on a new sourcing map
Brazil’s emergence as the world’s largest cotton exporter is no longer simply an agricultural success story. It has given a... Read more
Textile industry sees long-term growth but $100-bn export goal stays a stretch: …
India’s textile and apparel industry is entering a phase of optimism, but that confidence is tempered by a hard export... Read more
Apparel trade slumps as global textile mills move upstream
Global manufacturing is growing, but finished apparel is failing to capture that growth. United Nations Industrial Development Organization (UNIDO) data... Read more
Global apparel value chain converges in Shanghai as Intertextile Autumn 2026 ope…
The global apparel and textile community gathered in full force yesterday, August 25, 2026, as the Autumn Edition of Intertextile... Read more












