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Boyish jeans for women

Denim brand Boyish makes men’s style jeans for women. The aim is to make women have their bodies feel amazing in its jeans and make them feel good for supporting social and environmental efforts.

Design is at the forefront of the brand’s ethos. Boyish, based in the US, will never make a product that isn’t sustainable and eco-conscious but also won’t make a product that is sustainable and eco-conscious without it looking and performing well. Its mission is to make great jeans and be as transparent as possible about everything it does so other brands can learn to make their jeans better.

Currently, Boyish Jeans is taking its technology of blending recycled cotton and spinning it with Tencel Lyocell with Refibra technology to create the world’s most sustainable and circular yarn. The brand recycles all its cutting scraps back into its fabrics when remaking them. Sixty per cent of the collection is 100 per cent natural and cellulosic fibers. Boyish looks to make seasonless, well made, long lasting denim that can one day be recycled back into new jeans. Fits are inspired by vintage jeans found at flea markets. The aim is to make authentic jeans since the last 15 years have been about stretch.

 

 
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