Leading luxury fashion brand, Kering-owned Bottega Veneta has chosen to opt out of social media by shutting down all its accounts in January. Daniel Lee, Creative Director says, the brand sees social media as the homogenization of culture where everyone sees the same stream of content. According to him, social media platforms resort to playground bullying which he doesn’t favor.
From April, the brand plans to replace all its social media posts with a quarterly online magazine, called Issue that will offer more progressive and more thoughtful content. The magazine will be an audiovisual one with fashion photography, music and video.
Bottega Veneta is an Italian luxury fashion house based in Milan, Italy. Its product lines for men and women include ready-to-wear, handbags, shoes, accessories, jewellery and fragrances. Bottega Veneta was founded in 1966 in Vicenza, Veneto, by Michele Taddei and Renzo Zengiaro. Its Intrecciato leather-weaving was an instant hit. After the company was purchased by the Gucci Groupin 2001, a new “stealth wealth” pulse revived Bottega Veneta.
