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Bluezone, the denim and technology expo begins today in Munich

Over 100 international players in the denim supply chain, including Candiani, Orta, Royo, Blue Diamond, Atlantic Mills, Calik, Santanderina, Unitin, Soorty and Arvind are set to converge in Munich, Germany to attend Bluezone on January 30 and 31. The denim and technology show attracts innovators and creative people worldwide looking at industry best practices and new fabrication. Here manufacturers’ and trim suppliers will attempt to find solutions to key issues plaguing the denim industry, including sustainability and performance. 

Ondisplay will be Italian denim mill Candiani bows Re-Gen, a collection of market-ready biodegradable denim made with no raw denim. Dyed with Kitotex — organic and biodegradable material taken from the exoskeleton of crustaceans— and Candiani’s Indigo Juice technology, Re-Gen uses up to 50 per cent Refibra™ branded lyocell fibers and 50 per cent recycled cotton warp/weft. Turkteks will showcase leather patches with sustainable finishes. The trims are a key element of big brands’ wanting to emphasise their sustainable to consumers. 

Ortafrom Turkey will display its next generation of denim Exoart where they combine new technology with ecological processes and craftsmanship while its country counterpart Calik Denim will inform customers about its latest innovations, Smart Stretch, for advanced shaping and Fly Jean will offers designers lightness and flexibility with a super soft touch and shape retention. Light and airy is essential for the Spring’/Summer ’19 season. Unitin is expected to demonstrate its most lightweight and softest shirting fabrics with TENCEL™ lyocell fibers, while Tavex focuses on open weaves with a soft touch specially manufactured using new tri-blend technology. Kassim’s nationalistic fervour is set to display their ‘Made in Germany’ collection claiming ‘the next generation of premium sustainability’. 

DesignStudio SSAT in collaboration with BMW Motorrad and Navenna Denim presents a capsule collection that uses Dyneema fabrics that fuses details and innovative design with denim that supports a biker’s lifestyle. Also on offer will be Bluezone’s Denim Club, a centre for workshops, discussions and lectures, including the development of fitted jeans, the future of the heritage trend, the automation of finishing processes and sustainability in practice. On January 30, there will be an exclusive screening of the Riverblue documentary in which Lenzing Global Marketing Denim Director Tricia Carey take part in panel discussion with industry leaders including designer Adriano Goldschmied, called, ‘Riverblue: Can Fashion Save the Planet?’ The panel will examine the effects the apparel industry has on the world’s rivers.