Danish brand Bestseller’s new strategy puts sustainability at the core of its business. The Fashion FWD strategy will cover Bestseller’s value chain and sets goals from 2019 to 2025 that will launch the company towards becoming climate positive, fair for all and circular by design.
The four focus areas are: Creating FWD, Making FWD, Engaging FWD and Delivering FWD.
Creating FWD is about working with innovative new fibers until everything Bestseller creates is made exclusively using sustainable materials. Making FWD aims to improve the environmental footprint of Bestseller’s products, supply chain and operations so they have a positive impact on the environment. Engaging FWD is an approach to embed human rights in the fashion industry, with a focus on the supply chain. The intention of Delivering FWD is to create a future circular model for fashion, where products and materials are ongoing resources.
Bestseller’s strengths are agility and responsiveness to trends. It will apply these strengths to respond to the changing demands of the planet and society, and to speed up the transition to a more sustainable reality. The company wants to play a significant role in overcoming the biggest sustainability challenges. Bestseller is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores.
