For better cotton products, BCI plans to implement the final initiative to end-to-end online traceability. In January 2016, BCI added garment manufacturers to its traceability system, the Better Cotton Tracer. This new addition implies a smooth assistance to BCI in order to ensure volumes of Better Cotton being sourced by its retailers and brands through products and suppliers from field to store.
Started in 2013, the operational Better Cotton Tracer initially comprised of ginners, traders, spinners, and retailers and brands providing access to the Tracer. With the course of time, the system has accommodated fabric mills, import-export companies, traders of yarns and fabrics, and garment manufacturers finally; so that each aspect in the supply chain can record their transactions accordingly.
The BCI Supply Chain Manager, Kerem Saral acknowledged the dynamic and comfortable use of the Better Cotton Tracer, being one of the end-to-end traceability system of its kind in the cotton industry which has facilitated the supply chain across regions easily. The End-to-end traceability makes the administrative comprehensive, particularly for retailer and brand members who drive Better Cotton uptake.
How much Better Cotton is sourced by any user in the supply chain can easily be determined by the Better Cotton Tracer. The amount of Better Cotton Claim Units (BCCUs) are recorded by the supply chain units as they receive against a product and allocate these to product sold, so that the amount that is allocated does not exceed the amount of received. Although BCI’s current system does not physically trace Better Cotton through the supply chain, end-to-end traceability strengthens the credibility of Better Cotton claims made by the retailer and brand members.