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Bangla exporters gearing up to make sportswear

Local garment makers are gearing up with fresh investment to enter the global sportswear markets, as demand for the items is on the rise with changes in taste and fashion. Although Bangladesh is the second largest garment exporter worldwide after China, it has little presence in the global sportswear market worth $270 billion. China and Vietnam are currently dominating the market.

Bangladesh exports a few million jerseys during different occasions, although the country has greater potential in the sportswear segment, for both fashion and sports functional wear.

Abdus Salam Murshedy, managing director of Envoy Group, a leading garment exporter says that they are setting up a big factory in Gazipur on 50 bighas of land to produce specialised garment items, including sportswear, wind jackets, denim items and swimwear.

KM Rezaul Hasanat, chairman of Viyellatex, stated that sportswear has two segments – fashion and functional. The fashion segment includes garments that are used like any other apparel item, while the functional items are used for performance during sports.Local manufacturers export fashion sportswear items on a limited scale, but they are yet to explore functional wear.

Momin Mondol, managing director of Mondol, another leading garment exporter, says that they had shipped a few million pieces of jerseys during the last football world cup in Brazil in 2014. Bakhtiar Uddin Ahmed, general manager at Fakir Apparels a Narayanganj-based garment maker, stated that his company produces sports t-shirts and trousers on a limited scale.

Mohammad Hatem, former vice-president of Bangladesh Knitwear Manufacturers and Exporters Association, says he supplied eight lakh pieces of jerseys to 10 football playing nations, including Brazil, Germany, France, Portugal and Argentina, during the last football world cup.

Hatemfurther says a lot of factories in Bangladesh supply jerseys to different football clubs in Europe, like Barcelona, Real Madrid, Manchester United and FC Bayern Munich.Some factories inside the export processing zones export high-end functional sportswear items to renowned retailers and brands like Adidas and Puma.

 
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