FW
Cordura’s Re/Mastered collection is inspired by iconic 20th century utility silhouettes. The collection is a tribute to Cordura denim and is made using specially engineered Cordura fabrics from leading mills Arvind, Artistic Milliners, Cone Denim, and Kipas.
Arvind’s classic Cordura Denim is well washed and worn and has been hammered hard in the line of duty. Artistic Milliners’ heavy duty, indigo blue, specially engineered 15 osy Cordura denim has been uniquely re-mastered for a heritage work wear outfit.
Taking inspiration from across Europe and different decades of the 20th century, a classic 1960s-style Dutch utilitarian field jacket combined with retro French motorcycle pants has been re-imagined through Cone Denim’s vintage-inspired Cordura red-edge selvedge denim.
Kipas Cordura canvas fabric has been custom dyed in British khaki to create a heritage work outfit. The silhouettes created for the collection borrow from functional shapes and authentic details of iconic garments from the past, taking inspiration from work wear, motorcycling, and even military applications. From ’60s firefighter jackets to brewery aprons, to mechanic’s coveralls, the new collection re-imagines these original pieces.
All garments in the Re/Mastered collection were specially dyed and finished to give the fabrics an authentic worn heritage look and feel that is central to the collection’s style. Cordura is presenting the Re/Mastered collection at the ongoing Kingpins Show in Amsterdam from April 19 to 21.
The Chinese sportswear market is growing at 11 per cent. Sportswear is finding success where other types of apparel are beginning to struggle. While the athletic apparel market in China rose by 11 per cent in 2016, overall apparel grew at less than half that rate, with an increase of five per cent.
Gym membership in the country doubled since 2008, and the number of marathons rose from 51 in 2014 to over 100 just two years later. The country is also taking action to tackle the rising number of health problems such as obesity and diabetes, and has launched a five-year fitness plan that will make investments in sports and fitness facilities.
China’s demographics are positioning it as an excellent market for athletic goods. It has a population of 415 million millennials, as well as the world’s largest middle class. People with higher incomes tend to participate in more leisure activities, including sports, so this growing demographic of young workers with disposable income is providing a large market for active wear.
Active wear is increasingly becoming accepted as everyday clothing, including in the office and sometimes even at weddings.
China’s polyester industry is reviving. Many Chinese polyester manufacturers are recovering from a recent period of overcapacity. Global demand for polyester is expected to grow faster than the capacity of Chinese manufacturers. Most demand for polyester fiber comes from China, India and Southeast Asia-based apparel, garments and home furnishings manufacturers. China alone accounts for 65 per cent of global consumption.
The manufacturing capacity of the whole industry in China is rising at three per cent a year. Global demand is growing at five to six per cent. Chinese polyester manufacturers are recovering in a positive direction from the overcapacity damage in 2015.
Xinfengming is China’s second largest polyester filament manufacturer and sells products across Southeast China and 12 countries globally. The company had a revenue of 17.5 billion yuan in 2016. Two decades ago, the US and Europe dominated the global polyester market. Today, the Asia-Pacific region has become an important location for polyester manufacturing with availability of cheap labor.
This shift was possible because of the Multi Fiber Agreement which helped to build mutual relationships between developed countries like the US and the European Union and developing nations like China.
Sustainable clothing is striving to clean up the apparel industry’s reputation as the second most polluting industry on the planet. Mango has a new, mostly organic cotton collection in stores this season. Zara’s collection spotlights, among other green fabrics, a closed-loop material called Refibra made of recycled Tencel and cotton scraps.
H&M has a pleated gown in a fabric called Bionic, a polyester made from recycled plastic shoreline waste. The Swedish clothing giant has a target of using exclusively sustainable fabrics by 2030.
The definition of sustainable can vary widely, depending on the brand, but it generally involves some combination of greener supply chains, sourcing eco and recycled fabrics, manufacturing locally or ethically offshore and minimizing waste, polluting chemicals and energy consumption.
So every brand has to find its own eco recipe, depending on its financial and material resources and values. Ethical fashion brands are going after a growing demographic of aspirationals, a mix of hopeful millennials and Gen-Xers, that like to shop but prefer supporting brands with integrity.
Brands are entrenching sustainability throughout the supply chain. They're building proper sustainability teams instead of just tacking on a sustainable marketing director and green washing.
Brands are starting to calculate what climate change will do to their bottom line while coming to terms with their businesses' cost to the planet.
The African Development Bank has launched an initiative to assist fashion entrepreneurs in South Africa and Nigeria and Kenya. It is targeting to improve skills, financing, the supply chain, access to markets and handle many other challenges. The bank’s ‘Jobs for Youth in Africa’ strategy aims at creating 25 million jobs for youth on the continent as well as equipping an additional 50 million in the next decade.
African entrepreneurs have to import most of their materials, seek markets and build their own capacity by investing on their own. There has been a rapid growth in fashion designers across the country but without supporting infrastructure such as manufacturing, cotton production and marketing. Other challenges are problems with skills, especially marketing skills, financing that is difficult to obtain, expensive real estate, online payment issues in a region where banks are scarce, insufficient production capacity and so on.
The ADB aims at addressing these issues and empowering and funding the industry to produce local fabric and cut down fabric imports. Production of fabrics will also help designers from Africa get the fabric of their choice. African Development Bank commands huge funds and is known for its multi-billion infrastructure projects such as roads.
"Intended to strengthen the already well-established industrial ties between Egypt and Switzerland and to initiate a major step towards the revival of Egyptian textile manufacturing sector, national association Swissmem held a two-day symposium in early April in Cairo. Egyptian cotton is known worldwide for its quality and strength in applications such as shirts and bedsheets. Textile production, using both local and imported cotton, is a vital contributor to Egypt’s economy, ranking behind only tourism and Suez Canal revenues in the generation of income."
Intended to strengthen the already well-established industrial ties between Egypt and Switzerland and to initiate a major step towards the revival of Egyptian textile manufacturing sector, national association Swissmem held a two-day symposium in early April in Cairo. Egyptian cotton is known worldwide for its quality and strength in applications such as shirts and bedsheets. Textile production, using both local and imported cotton, is a vital contributor to Egypt’s economy, ranking behind only tourism and Suez Canal revenues in the generation of income.
Collaborations to move forward
Switzerland’s textile machinery suppliers, in order to empower the industry, have now initiated a major step towards revival of Egyptian textile manufacturing, with a highly-successful two-day symposium (April 4-5, 2017) in Cairo. A total of 13 association member companies presented their latest machines and systems to an audience of 400, including representatives of the major textile producers from the private and public sectors, as well as delegates from various universities and research institutes.
As the first of European textile machinery-producing countries to plan an event of this type, Switzerland recognises the enormous potential for renewal of Egypt’s textile sector. The devaluations, while making Egyptian goods theoretically more attractive in export markets, have also seriously impacted on the cost and accessibility to Egypt’s textile companies of new production technology from the major producers. The Swissmem symposium addressed this issue head-on, with direct offers of assistance in the key area of financing capital imports. Ernesto Maurer, Swissmem President, told the symposium that Switzerland is ready to support Egypt in its striving to re-connect with the worldwide textile community. He was referring to difficulties in accessing foreign exchange funds and the high costs associated with this, which have been a major obstacle to Egyptian companies seeking to renew their equipment and take up new technology. Funds need to be created prior to new investments, and here the Swiss textile machinery companies can help. Sometimes, it is also the case that service and upgrade of existing equipment can be easier to achieve than complete renewal.
Seeking solutions
Swiss textile machinery producers enjoyed strong export sales to Egypt in the years up to 2013, but the country’s economic and political uncertainties since then have seen shipments decline to only 20 per cent of previous levels. Now, with vigour Egyptian textile manufacturers are set to expand their markets, improve production capability and product quality, Swissmem is confident of providing them both the financial and technological solutions they require. Ernesto Maurer highlighted that Egypt will find a way back to its previous position of strength, and its leading role in the world of high quality fabrics. The Egyptian cotton brand ‘Giza 100’ once stood as a synonym for quality in textile raw materials. Swiss textile machinery industry is an enthusiastic partner in facilitating and stimulating this revival. The 13 Swissmem companies taking part in the symposium were: Luwa, Amsler Tex, Heberlein, SSM Schärer Schweiter Mettler, Saurer (Embroidery), Rieter Components (Bräcker, Graf, Nobibra and Süssen), Stäubli, Jakob Müller, Retech, Loepfe, Maag, Benninger, and Santex-Rimar.
The European Union will withdraw Generalised System of Preferences (GSP) benefits for Bangladesh unless labor rights issues are addressed. In response Bangladesh has taken steps regarding ensuring workers’ trade union rights in the country’s export processing zones. Work on a database to look into trade union registration activities has also begun. A tripartite advisory committee for the garment sector has been formed to address labor-related issues.
The EU is a major destination for Bangladeshi exports. Nearly 80 to 85 per cent of the country’s total frozen fish and shrimp exports go to the EU. Bangladesh is the EU’s 33rd largest trade partner in goods and the country’s exports to the EU are dominated by clothing and textiles. Bangladesh fetched 61 per cent of its total garment exports from exporting garment goods to the EU in the fiscal year 2015-16.
If the EU withdraws its GSP for Bangladesh, duty at the rate of 12.50 per cent has to be paid and Bangladesh’s exporters stand to lose competitiveness. Suspension of the trade facility by the EU might create an adverse impact on the country’s overall trade and economy, especially on bank and insurance sectors. Earlier the United States suspended Bangladesh’s GSP benefit in June 2013.
Apparel exporters in Tirupur want to transform the cluster into a zero defect textile hub. They feel if they can achieve even a 10 per cent reduction in waste and defect, it would help the industry save almost Rs 2000 crores annually. The knitwear fashion institute established by apparel exporters has already undertaken several initiatives to equip the industry with the latest skills and techniques toward achieving a zero defect efficiency level.
More than 80 per cent of the industries in this sector are medium and small scale. It’s estimated that the total cost of upgradation and skill development would amount to Rs 124 crores. Knitwear exports from Tirupur grew 12 per cent in 2015-16 compared to the previous year.
The share of Tirupur knitwear exports in India’s total garment exports is 20 per cent. Exporters want a one-time long term initiative to be undertaken to uplift the skill proficiency of existing laborers in order to increase productivity at par with competing countries and at the same time reduce waste.
Exporters also feel this is the right time for the knitwear sector to capture the market that’s leaving China, due to an increase in cost of manufacturing. If the opportunity is missed, the market would be captured by competing countries like Bangladesh, Vietnam, Indonesia and Cambodia.
Orchestra has opened in the US. This is a children's, maternity and childcare fashion brand from France. The 23-year-old family-owned company, which now boasts stores in over 40 countries, is known for its playful and innovative designs, quality, and family friendly service.
Orchestra launched in 1995 started by opening a few small branch stores, then developed its franchise business from 1999 onwards. In 2006, the concept changed, with the development of out-of-town stores. These Big Orchestra stores featured a wider selection of products and offered more services. From 2006 to 2009, Orchestra continued to develop its out-of-town stores near French cities, as well as expanding into seven new countries.
In 2009, Orchestra revolutionized the consumer model by introducing a permanent discount and benefit system for its customers: Club Orchestra. Boosted by the success of the scheme in the pilot stores, Club Orchestra was rolled out in Spain, then in France, Belgium, and Switzerland. Orchestra also continued to expand its network of stores, opening a new flagship in Paris. This was followed by further stores in Madrid and Barcelona in 2011. A new online store was also launched, along with a subsidiary in Greece.
Orchestra continued to expand abroad in 2012, creating subsidiaries in Turkey and China with a view to developing distribution networks for the brand in these markets.
If the US withdraws from TPP, and imposes high tariffs on goods imported from China and Mexico, it would be good news for South Asia. From TPP alone, exports of textiles and clothing from Vietnam--a major competitor for South Asian countries--would have increased by 40 per cent, mostly due to the implied zero-tariff access to the US market. This would have caused large losses to exports of textiles and clothing from Nepal and Bangladesh.
But given a US pullout from TPP, the predicted negative impacts on South Asia would not happen. Also, if the US raises tariffs for imports from China and Mexico by 10 percentage points, exports from these two countries to the US would reduce by 35 per cent and 25 per cent respectively. South Asian countries would be able to scale up their exports to the US as a result.
The US is a key export market for many South Asian countries. The top export destination for Bangladesh, India, Pakistan and Sri Lanka is the US. For Nepal, the US is the second most important export destination after India. The dependence of South Asian countries on the US, in terms of exports, means these nations would gain if the world’s largest economy raises tariffs on goods imported from China and Mexico.
