Arvind and Invista teamed up for a fashion show in Mumbai. They launched the festive collection for 2017. The denim giant and the fiber producer collaborated in bringing their latest in innovation, design and sustainability for the Indian market.
The fashion show highlighted the multifaceted nature of denim fabrics. The event showcased an innovative line of Flip denims (reversible denims), Azurite (Arvind’s patented technology of premium saturated indigo fabrics), 360 degree Mutants (multidirectional stretch knit denims) and XL Mutants (wider width knits for better production efficiencies) to name a few.
It showcased a collection of Denim Express, which is a speed to market solution of versatile fabrics that are always in vogue – a much needed requirement of the industry. The collection further extended to popular Arvind categories of Blue Natives, Neobubble, Boomerang along with the bestsellers across the market.
Arvind’s khadi denim collection was also on display. All Arvind stretch denims are powered by Lycra fiber and also include other Invista specialty products like Cool Max Everyday fabric, Cool Max All Season fabric and Cordura fabrics. These products with their strong performance properties provide a set of unique comfort and durability to the garments – a deeply desired feature by end consumers.