A major global producer of viscose staple fiber products, Asia Pacific Rayon (APR) showcased its latest viscose and lyocell innovations at the SaigonTex 2025 trade show this week.
This showcase was a part of the company’s broader initiative to foster a more sustainable textile industry in Vietnam.
At the trade show, APR shared its views on how the use and adoption of sustainable textile fibers, such as viscose and lyocell, can contribute to the long-term growth of Vietnam's textile sector.
Characterized by increasing production levels and a skilled workforce, Vietnam has become a significant regional textile hub in recent years,. The country represents a substantial market for both viscose and lyocell products. According to industry research, the global market for viscose and lyocell is projected to grow by 6 per cent-10 per cent annually through 2030.
By 2030, APR aims to become a world-class VSF manufacturer, consistently exceeding many requirements of the European Union Best Available Techniques (EU BAT) and ZDHC MMCF guidelines, setting a high standard for sustainable viscose production.
The rising global demand for sustainable textiles presents a key opportunity for APR to broaden the reach of its viscose and lyocell products and strengthen its presence in Vietnam, a strategically important market for the company in the region.
Sachin Malik, Head – Commercial, Asia Pacific Rayon, observes, there is a strong interest in APR’s viscose and Lyocell by Sateri. Increasing the awareness and adoption of these fibers will help establish Vietnam as a hub for sustainable textiles.
APR's booth, themed ‘Experience Lyocell, Feel the Difference,’ was the central attraction at SaigonTex 2025. The company displayed latest advancements in APR viscose and Lyocell by Sateri fibers, emphasizing responsible production and eco-friendly fashion for a wide range of applications.
Visitors to the APR booth are able to experience the unique properties of these fibers firsthand and learn about the company’s dedication to driving positive change within the textile industry. The success of this exhibition reinforces APR's commitment to Vietnam and the growth of the country’s textile sector.
