Apparel Group, a leading fashion conglomerate, has partnered with Forever New, a renowned global womenswear brand, to launch the brand in the Middle East.
The partnership will see the opening of three flagship stores in Kuwait and the launch of an online presence on 6thStreet.com in the UAE.
Forever New is known for its contemporary elegance and style, offering women timeless fashion pieces that blend seasonal trends with feminine silhouettes and distinctive detailing.
Neeraj Teckchandani, CEO of Apparel Group, commented on the partnership, saying that the company is excited to bring Forever New's unique aesthetic and quality collections to the fashion-savvy consumers of Kuwait and the UAE.
He added that the collaboration is a testament to Apparel Group's ongoing commitment to elevating the fashion landscape in the region and providing unparalleled shopping experiences.
Dipendra Goenka, CEO of Forever New, said that the company is proud to partner with Apparel Group to further expand its presence in the Middle East.
