Amazon has forayed into the offline market in Spain with the launch of its first pop-up store in Madrid, in one of the prime shopping districts. The store is styled as a house with everything for sale, from electronic goods to video games to clothing. The company is eyeing similar outlets in Italy, Germany and Britain. The move underscores Amazon’s push to attract customers through physical retail.

The store will be open to the public for six days around ‘Black Friday’ weekend, with visitors also invited to take part in workshops and other experiences. It recently opened a new store in New York that allows shoppers to buy items from its website with the help of a smartphone app.

Also, the online shopping website is also hosting its first Black Friday event in Australia tonight with tens of thousands of bargains appearing at the stroke of midnight. These will be deals across a wide selection of categories including video games, fashion, beauty, electronics and books.