The fashion industry is responding to the tragedy in Turkey and Syria.

Large areas in Turkey and Syria have been hit by multiple earthquakes. The death toll is rising and the images of the disaster area are moving around the world.

Turkey is one of the major production countries for clothing and textiles, with many factories located in the country.Marketplace giant Amazon has activated disaster relief capabilities and is responding by assisting Red Cross and other relief organisations with their urgent needs. Donated items will be sent by Amazon to its distribution center in Istanbul and then distributed further.

This action is just the beginning of the help Amazon intends to provide. In the coming days, it will work with local organisations and aid groups to identify needs and deploy Amazon's logistics and delivery system to assist with these needs. Amazon has over 2,000 employees in Turkey but has no locations in the disaster areas.

Various clothing and textile organisations from Turkey have launched relief campaigns and collection drives for items such as clothes, nappies, stoves and food. Turkey and Syria are prone to earthquakes. An example is the earthquake of 1999. Due to a combination of the disaster, economic problems and exchange rates at the time, the Turkish clothing and textile industry saw exports decline for the first time in thirty years. However, the industry recovered from the impact between 2000 and 2007.