Stella McCartney has appointed Tom Mendenhall its new CEO, bringing on a seasoned executive with extensive experience at top luxury brands, including Ralph Lauren, Tom Ford, and Gucci.

Mendenhall takes over from Amandine Ohayon, who is stepping down from her role after nearly two years. Ohayon will remain with the company for a period to advise during the leadership transition.

Mendenhall joins the brand at a pivotal moment. While Stella McCartney is one of Britain’s most celebrated designer labels and a pioneer in sustainable fashion, it remains relatively small compared to other global brands. Its most recent financial results for 2023 showed the company was still operating at a loss. Earlier this year, McCartney herself bought back the minority stake held by French luxury conglomerate LVMH, five years after LVMH first invested in the business.

As the company sets its sights on future growth, Mendenhall will be tasked with steering the brand forward while upholding its core ethical values. He'll also be forging a close working relationship with the designer herself.

Before this role, Mendenhall served as president of the Polo and Double RL brands at Ralph Lauren. His background also includes roles as COO at Tom Ford, global merchandising director at Gucci, and senior vice president at Abercrombie & Fitch.

Stella McCartney states, Mendenhall shares her vision for the brand and the ethical values that are part of the brand’s DNA. His extensive experience in all aspects of luxury fashion will be invaluable in driving the business forward, she adds.

In turn, Mendenhall called the label a powerful one ‘led by a strong and compassionate woman,’ and said he looks forward to working with McCartney and her global team.