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Africa emerges strong clothing, footwear sourcing destination

"The sub-Saharan African clothing and footwear market is worth $ 31 billion. The number of non-selected and African descent models has increased significantly, on global runways for fashion’s biggest brands. They are featured in leading fashion magazines and among most of the world’s land breaking advertising campaigns. In 2018, Amitoy Lagum of Uganda and Harith Paul of Tanzania will see the continual increase in African models of fashion."

 

Africa emerges strong clothing footwear sourcing destination 002Cotton, textile and apparel manufacturers in 18 sub-Saharan African countries are backing a new initiative to boost confidence in Africa as a sourcing location and attract buyers and investors. These manufacturers also plan to resolve the issue of poor supply discipline, the lack of international partners and the challenges of inferior infrastructure promptly.

The sub-Saharan African clothing and footwear market is worth $ 31 billion. The number of non-selected and African descent models has increased significantly, on global runways for fashion’s biggest brands. They are featured in leading fashion magazines and among most of the world’s land breaking advertising campaigns. In 2018, Amitoy Lagum of Uganda and Harith Paul of Tanzania will see the continual increase in African models of fashion.

Raw materials, labor and expertise boost footwear industry

Although the African market for footwear industry is still young, the continent is heavily involved with raw materials, Africa emerges strong clothing footwear sourcing destination 001extraordinary talent and affordable labor, which is the perfect push to build an extraordinary footwear industry. Countries like Ethiopia, Ghana, Kenya, and Nigeria lead the revolutionary footprint of the continent. In 2015, Ethiopia earned more than $30 million from shoe exports, and achieved ninth place in leather products industry worldwide. And this is just the beginning. In 2018, one can expect to see further growth in Ethiopia and other African countries, as the African footwear industry is likely to touch $1 billion in the next decade.

Increasing acceptance, changing perception of fashion

Even though very few universities across the continent offer a degree in fashion, perception across the continent is improving with African fashion being increasingly accepted and adopted globally. According to Trade and Industry Minister, Rob Davies, South Africa is developing a master plan for the growth of apparel, textile, footwear, and leather retail value chain, targeted at creating 60,000 jobs. The plan may be announced early next year. Thanks to the upward trend of Africa’s clothing exports, especially thanks to the Bangladeshi investors, there has been a threat to the second position in the world’s clothing business. Under the African Growth and Scope Act (AGOA), the United States enjoys duty-free and quota-free access for certain goods with clothing.

 
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