Invista's Cordura was the sponsor of the second annual Struktur event in the US, May 7 to 8. Struktur is for active, outdoor, and urban design professionals. It’s for designers, those who work with designers, or aspire to be part of the outdoor design industry. The event exposes them to ground-breaking ideas, innovative techniques, and creative minds who are driving the industry. It is a forum for design leaders in the outdoor/active industry to share ideas, share experiences and walk away engaged and excited.
Cordura is dedicated to supporting designers. At Struktur, Cordura shared knowledge and insights of fabric technology advancements designed for outdoor, active and lifestyle products with participants. As a part of the sponsorship, Cordura collaborated with High Above, Carryology and Bellroy to create a limited edition bag designed exclusively for Struktur attendees.
In its second year, Struktur is a cross-disciplinary event, exploring the intersection of user experience, trend research, materials science, and their influence on design. Struktur is a chance to experience the breakthrough ideas of a new age of design.
This year’s conference explored themes like design leadership and design communication, including what it means to run a design-focused company, how to develop and sustain creative teams, how to succeed in the new selling environment, and more.