Fast fashion brand Zara is collaborating with the New York-based brand Sea to launch new ready-to-wear kids’ collection along with footwear and accessories.
Featuring vintage and relaxed styles, including denim pieces with patchwork details, a bomber jacket adorned with crochet elements, and sweatpants and shorts embroidered with lace, the collection also offers pastel-toned and floral-printed pajamas, along with Mary Jane-style ballet flats.
The new collection will be available from July 18 in select stores across the United States and Europe, as well as on Zara's e-commerce platform. Additionally, it will be presented at Zara's pop-up boutique in East Hampton on July 17.
This initiative is part of Zara's ongoing strategy to strengthen its Kids line, a category that has been part of the brand since its inception and gained significant momentum in 2020. This growth followed the closure of Massimo Dutti’s children's division and the complete integration of the Kiddy’s Class business, the conglomerate's children's fashion subsidiary, simplifying its structure.
Recent projects aimed at enhancing Zara's children's offerings include the launch of the "Timelesz" line for children aged 1.5 to 6 years and a new Japanese-inspired capsule featuring "jinbei," traditional summer garments similar to kimonos.
Founded in 1974, the Galician brand is part of the Inditex group's portfolio, which also includes the brands Massimo Dutti, Berkshka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. As of the end of 2023, Zara operated 1,811 stores worldwide, both company-owned and franchised.
According to its latest fiscal data, Zara, which reports its results jointly with Zara Home, experienced a 13.1 per cent increase in net sales in the first half of its 2023 fiscal year, reaching €12.362 billion.
Chaired by Marta Ortega, the Inditex group also reported a 7.1 per cent increase in sales in the first quarter of the current fiscal year, totaling €8.150 billion.
