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WWD Magic and Fashion Go sign strategic partnership

WWD Magic has entered a partnership with Fashion Go. The alliance will bring about innovation and strategic influence to the dynamic wholesale industry. WWD Magic is a subsidiary of the UBM Fashion Group and the largest showcase of women’s apparel and accessories in the industry.

Fashion Go is an online business-to-business fashion marketplace. It provides one of the fastest growing global e-commerce platforms offering buyers 24/7 access to its vast collection of wholesale fashion and allowing them to shop the latest trends at the best prices.

The pairing of two leaders in their respective industries is expected to bring about the best of both worlds – the sought-after face-to-face engagement and relationship building of the tradeshow experience and the speed and ease of doing business online.

WWD Magic and Fashion Go as a whole will be greater than the sum of its parts. Both WWD Magic and Fashion Go are powerhouses in their own right. Together they hope to be able to fully support the needs of their industry by playing off each other’s strengths. This partnership will give brands and buyers an enhanced experience that merges both digital and B2B events.

A large part of the fashion business has shifted online but brands and buyers are increasingly feeling the need for an experience offline. This partnership will bring an omnichannel experience that has not yet been done in the fashion industry.

 

 
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