Iconic American denim brand, Wrangler, has joined the ‘Field to Market: The Alliance for Sustainable Agriculture’ group. It’s a multi-stakeholder initiative working to increase supply chain sustainability around natural resources. It focuses on cotton-growing practices that will improve profitability for growers while reducing environmental impact.
Wrangler is the first major apparel brand to join the initiative and follows the brand’s launch last month of a pilot project for sustainable US cotton. The project involves farmers who will work with Wrangler and Soil Health Institute to improve cotton yield, irrigation, energy inputs, greenhouse gas emissions and soil conservation. Nearly 40,000 pounds of cotton from this source will be used to make a special collection of Wrangler denim jeans that will be sold in 2018. The company buys about 50 per cent of its cotton from US growers.
Wrangler’s sustainability work is focused on three areas: land, people and industry. In addition to the cotton pilot project and soil health education, other programs include a commitment to 100 per cent renewable electricity by 2025, zero waste facilities and manufacturing and technology improvements that have saved three billion liters of water over the past decade.