A study by fashion website Lyst has indicated that women are opting for loosing fitting and relaxed denims over skinny denims. Mom jeans are becoming popular with 200,000 fashionistas opting for these type of jeans in a month. Demand for wide-legged jeans has also increased by 68 per cent while that for pastel coloured jeans has also increased by 103 per cent.

According to Lyst white jeans are also on many womens' wishlist, with searches up 42 per cent since the beginning of March. In the last week of May, white jeans sales came close to surpassing sales of blue jeans for the first time. However, 7 out of 10 shoppers search for blue jeans, making this style of denim the most sought after in the world.

The low rise cut that was beloved of Britney Spears and Girls Aloud in the noughties is also making a comeback with an increase in searches for ‘low cut’ and ‘hipster’ jeans in the last 6 months.