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Vicunha launches new app


One of the largest denim industries in Brazil, Vicunha launched an app to get closer to consumers during the quarantine period.

The solution was developed in 2018, but the pandemic instance led it to gain more prominence, besides updates. According to the brand’s commercial director, German Alejandro, the app offers another communication and sales channel, offering greater proximity to consumers.With the proximity to the sales team, customers can ask for product pilotage, as well as request purchase or an exclusive development almost in real-time.

But besides that, the app also shows other aspects of Vicunha, such as sustainability. The ‘sustainability button’ brings our manufacturing, social, partnership, sustainable products, certifications, programs, projects and movements”, explains German. The “V.Products” area shows more than 250 options of Denim and Denim Colour fabrics, with a gallery of photos and videos that offer a faithful vision of the fall, elasticity and construction of the fabrics.

The V.Space platform works in three languages and is available on App Store and Google Play. The app is a digital catalog and an information hub for doing business and sharing knowledge.