Fashion brand Vans has appointed Grammy-winning artist SZA as its first-ever Artistic Director. She will be responsible for new campaigns and exclusive collections.
Praising SZA for her ‘genre-transcending sound and radical authenticity,’ Vans states she ‘challenges fashion codes and cultural expectations’ and ‘encourages young people to write their own stories.’ The company believes, this makes her the perfect person to embody ‘Off the Wall,’Vans' motto for creative freedom and self-acceptance.
SZA says, for her, joy, community, creativity, and fashion go hand in hand. It's still all about humanity, culture, and connection. Curiosity and courage are the best medicine for uncertainty, and Vans embodies that lifestyle, she adds.
