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US brand The Children’s Place enters south east Asia

The Children’s Place has entered into a development agreement with Gill Capital covering Indonesia, Singapore, Thailand and the Philippines. The first retail stores are to open in Indonesia, with a plan to open 25 locations in Indonesia, followed by openings in the other countries in the development area.

The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. It caters to children up to 14 years. It designs, contracts to manufacture, sells and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary The Children’s Place, Place and Baby Place brand names. As of April 29, 2017, the company operated 1,033 stores in the United States, Canada and Puerto Rico, an online store and had 156 international points of distribution open and operated by its six franchise partners in 18 countries.

The store environment is pleasing and friendly, with bright, airy spaces that allow the merchandise to speak for itself. Total coordination and visual display make shopping easy. Clothes and accessories are conveniently arranged in separate departments: for boys, size 4 to 14; girls, 4 to 14; toddlers, 3 to 36 months, and newborns, 0 to 12 months.

Gill Capital has a proven track record of operating successful brands in south east Asia.

 
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