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US brand Patagonia sticks to fair practices in production

US denim brand Patagonia is changing the way denim is made—using environmentally friendly dyes and manufacturing processes, fair trade certified sewing practices and 100 per cent organic, pesticide-free cotton.

Typically denim production involves the use of dangerous chemicals to grow conventional cotton; dyeing produces millions of gallons of waste water and, often, jeans are sewn in factories where workers may not be treated fairly. Patagonia’s dyeing and manufacturing process uses dyestuffs that bond more easily with cotton and minimise destructive effects of indigo dyeing, rinsing and garment washing processes used to create traditional denim.

Patagonia uses 84 per cent less water, 30 per cent less energy and emits 25 per cent less Co2 than conventional synthetic indigo denim dyeing processes. All Patagonia denim is made with organic cotton that is grown without chemical or synthetic fertilisers, poisonous pesticides or herbicides. The entire process avoids sandblasting, bleaching and stonewashing jeans.

All this greatly reduces the environmental impact of denim supply chain. Founded in 1973, the company is recognised internationally for its commitment to authentic product quality and environmental activism. In addition to the six denim styles, Patagonia has grown its fair trade clothing styles from 33 in spring 2015 to 192 in fall 2015.

www.patagonia.com/us/denim

 
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