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United Colors of Benetton sees colors everywhere

United Colors of Benetton presented an exhibition “I See Colors Everywhere” from 24th September to 28th September, at Milan’s Triennale Design Museum. Visitors to the exhibit were told the story of colour, as told by garments from the new Spring-Summer collection and works by Fabrica, Benetton’s art and communications research center.

The exhibition “I See Colors Everywhere” celebrated this heritage by presenting a broad spectrum of editorial and creative productions by Fabrica in a space where design, art and society encounter and enter into dialogue with each other.

This was curated by a team of Fabrica designers, led by Sam Baron, and is divided into eight sections, each dedicated to a colour that will be explored and celebrated through videos, posters, music, photos, illustrations, objects, performances and interactive installations produced by Fabrica over the course of more than 20 years of activities.

The exhibition was accompanied by a magazine-catalogue, editorial penned by Myriam Ben Salah, writer and curator of cultural programming at the Palais de Tokyo in Paris. The catalog provided an additional level of interpretation of colors.