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United Colors of Benetton launches new store in Florence


United Colors of Benetton has launched a new store in Florence. The tore is well decorated with intensive use of sustainable material and state-of-the-art energy-saving technologies. The 160 sq m, single-floor boutique uses recycled natural materials. The floor is built out of gravel from the river Piave and waste wood from beech trees. The walls are treated with a mineral paint with antibacterial and anti-old properties that can reduce the pollutants in the environment.

As per Massimo Renon, Chief Executive Officer, Benetton Group, the new boutique is a benchmark in terms of power consumption, as it uses 20 percent less energy than normal store. A system based on tiny sensors, AI and data analysis increases the energy efficiency of the points of sale and guarantees comfort for the consumer.

Benetton Group S.r.l. is a global fashion brand based in Ponzano Veneto, Italy founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company called Edizione.