Fast Retailing’s Uniqlo has unveiled the first products to be launched from its Re-Uniqlo initiative that collects the brand’s clothing no longer needed by customers and gives them new life and new value.
It will launch Recycled Down Jackets in Japan on November 2 as the first offering from the initiative. These items use “rejuvenated down” taken from 620,000 jackets gathered around the country since September last year. In Japan, they’ll sell at ¥7,990 (€64/£59/$76).
The company will also launch a new down product-collection campaign in stores across 21 markets, including Japan, from the end of this month.
As part of the new drive, in Japan, customers handing in used Uniqlo Down merchandise to store cashiers will receive digital coupons of ¥500, which can be used for purchases totalling ¥5,000 or more (plus consumption tax). The coupons are applied to a smartphone app where customers are registered as members and can be spent at all of the brand’s stores in Japan and on uniqlo.com. It will issue the digital coupons from September 25 through December 3. The coupons will be valid until February 28 and it will continue to collect down items even after the coupon offer ends.