Global apparel retailer, Uniqlo has partnered with Academy Award-winning actor, Cate Blanchett as its newest Global Brand Ambassador. Blanchett will work with Uniqlo to promote the brand’s LifeWear philosophy, which focuses on a continuous pursuit of excellence, humanitarian support, and positive social contributions.
Tadashi Yanai, Founder and Chairman, Uniqlo, states, Blanchett is one of the greatest actors of her generation. Her passion is evident in her contributions as a role model for women, her mentorship of emerging artists, and her long-standing commitment to humanitarian and environmental causes. Through this partnership, we will work together to make positive changes in the world.
Blanchett quips, Uniqlo’s mission to improve lives through its LifeWear apparel: timeless design, perfected simplicity, affordable, accessible, quality clothing that lasts, is admirable She adds, she's energized by the opportunity to support key aspects of the LifeWear philosophy, including helping the next generation, highlighting the global displacement crisis, giving back to communities, and contributing to a more equitable world.
One of the world's most celebrated actors and producers, Blanchett is known for her roles in films like Tár, Carol, The Aviator, and Elizabeth, as well as her acclaimed work on stage. She is also a style icon and a key figure behind the scenes, having served as co-Artistic Director of the Sydney Theatre Company and as a co-founder of the production company Dirty Films.
