Denim Premiere Vision was held in the UK, December 3 to 4, 2019. The major theme at the event was environmental sustainability and almost all the exhibitors presented innovations which reflected this theme. The exhibitors represented approximately 33 per cent of the denim industry and, perhaps more significantly, 90 per cent of the premium denim industry. Many exhibitors advertised key products certified as compliant with various environmental standards. A trend area hosted design trends for the spring/summer 2021 season.

Bossa, a Turkey-base denim manufacturer, presented a range of fabrics made using recycled organic cotton, Tencel Lyocell fiber with Refibra technology and Lycra T400 fiber with EcoMade technology. Naveena Denim, a denim manufacturer based in Pakistan, presented a fabric called Hemp Denim. The fabric is made using hemp fiber and its manufacture consumes 70 per cent less water than the manufacture of cotton fabric. KilimDenim, a denim manufacturer based in Turkey, presented its Cactus indigo dyeing technology, which is designed to reduce the amount of water consumed during the indigo dyeing process, particularly during the rinsing stage.

Innovation in environmental sustainability will be a major focus for the denim industry looking ahead. In particular, organic fibers, recycled fibers and recycled materials will be key ingredients for use in the manufacture of denim in the future.