Turkish denim mill Orta Anadolu has launched Zeromax from the company’s fabric segment. The fabric offers maximum soft share with the use of TENCEL™ Lyocell, which drapes next to skin with a shaping stretch. It’s the revolutionary soft denim that has zero cotton and leaves.

It’s a zero cotton product that offers maximum feeling delivered with the luxurious next-to-skin gentle hand. Zeromax is the ultimate sustainability co-op in the denim industry combined with Indigo Flow and coupled with conscious luxury and sophisticated structure. This family is woven with minimum impact to share the future of denim due to no use of cotton, which contributes to environmental pollution through the use of water, pesticides, land use and chemicals in its production process. Moreover, it’s crafted with unique twill and elasticity fusion that has a softer luster on the face.