True Religion, a premium denim brand, is entering the home goods market in partnership with Envogue. The collection, which will be available in January 2024, will include bedding, pillows, rugs, towels, and kitchenware. Prices will range from $29 to $199.

The partnership is a strategic move for True Religion, which is looking to expand its reach beyond denim. Envogue is a leading name in wholesale distribution and home decor design, and it has a strong understanding of the home goods market. The company is also known for its industry connections and its ability to bring brands to life.

The True Religion home goods collection will feature the brand's iconic imagery, including its signature stitching and branding. The products will be available in a variety of colors and styles, so there is something for everyone.

The launch of the home goods collection is part of True Religion's broader strategy to become a lifestyle brand. The company has recently expanded into China and launched a loyalty program. It is also working on a mobile app and collaborating with a variety of creative partners.

With its focus on quality, design, and authenticity, True Religion is well-positioned to succeed in the home goods market. The partnership with ENVOGUE is a major step forward for the brand, and it is sure to help True Religion reach new customers.