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Traffic on Carved in Blue increases 30 per cent during pandemic


During the pandemic, traffic on the Lenzing’s Carved in Blue platform increased by 30 per cent as it continued to meet market demands. As per a Sourcing Journal report, the platform pivoted to videos and a webinar series to help the industry stay connected

Since its launch five years ago, the blog has become a favorite communication platform of the denim industry. It not only amplifies the success stories of partners that use Lenzing’s fibers such as Tencel and Tencel x Refibra in their collections but also features news articles, social media, videos, webinars, ecommerce, a YouTube channel and a podcast series called Blue Cast.

The Content Marketing Institute awarded the blog with the ‘Best Topic Specific Blog’ award in 2020. The accolade affirms the platform’s creator’s belief in need for community building platform for the sector to bridge the supply chain gap with brands and consumers. The blog is also home to several popular content series such as ‘All in the Family,’ a collection of 25 profiles on family-owned denim businesses.