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Top 10 Key trends at Moscow Fashion Week 2024 from Russian Designers


This analysis of the Moscow Fashion Week presentations reveals several key trends in Russian fashion for the season:

1. Reinterpreted tradition

Modern designers are drawing inspiration from historical clothing and traditional wear, incorporating elements into contemporary silhouettes. (e.g., Abzaeva, MEASURE)


This reimagination often involves a fusion of different eras and cultures, resulting in unique and layered pieces. (e.g., MEASURE)

2. Bold femininity

The focus is on strong and confident women with collections that exude sensuality and a touch of rebellion. (e.g., LI LAB, VESTIAIRE)


This is achieved through elements like corsets, figure-hugging silhouettes, daring cuts, and high slits. (e.g., LI LAB, BEENA)

3. Playful romance

Alongside the bold statements, there's a softer side to the trends with designers incorporating ruffles, lace, and floral motifs. (e.g., ZA_ZA, MaisonESVE)


This romantic theme is often balanced with modern elements or unexpected pairings for a fresh look. (e.g., TOOMATCH)

4. Sustainable and upcycled fashion

Environmental consciousness is reflected in the use of recycled materials and upcycling techniques. (e.g., by/DAS/)

by DAS

Designers are finding innovative ways to breathe new life into existing materials, creating unique and sustainable pieces.

5. Textured fabrics and layering:

Designers are experimenting with various textures and layering to add depth and visual interest to their collections. (e.g., MEASURE, DARYA KIPRIYANOVA)


This can involve combining different fabrics, using sheer elements, and employing intricate layering techniques.

6. Monochromatic palettes

Black and white continue to be prominent colors, offering a timeless and sophisticated look. (e.g., KISSELENKO, BEENA)


However, other designers are using bold color palettes and vibrant hues for a statement-making effect. (e.g., LUTANI, VASSA&Co)

7. Futuristic elements

Some designers are incorporating futuristic elements into their collections, with a focus on unconventional cuts and technological materials. (e.g., IMK, SOLANGEL)


This trend is often paired with bold colors and dramatic silhouettes for a space-age aesthetic.

8. Gender fluidity

Several collections blur the lines between traditional menswear and womenswear silhouettes. (e.g., SASHINA DESIGNER LABEL)


This reflects a move towards a more fluid and inclusive approach to fashion.

9. Focus on practicality

Alongside the avant-garde pieces, there's an emphasis on comfortable and practical clothing for the modern woman. (e.g., VESTIAIRE)


Designers are incorporating elements like versatility and functionality into their garments.

10. Artisanal details

Handcrafted elements, intricate embroidery, and unique embellishments add a personal touch and elevate the collections. (e.g., Gerda Irène, LESEL)

Gerda Irène

This focus on craftsmanship highlights the individuality and artistry within the fashion industry.

These trends showcase the diverse and innovative spirit of contemporary Russian fashion. Designers are drawing inspiration from various sources, experimenting with materials and silhouettes, and pushing the boundaries of traditional styles. Moscow Fashion Week serves as a platform for these emerging talents and established brands to present their unique visions and shape the future of fashion.



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