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Tommy Hilfiger launches first Jeans Redesign garments


Tommy Hilfiger has launched its first Jeans Redesign garments, made to be more durable and recyclable, two critical components in creating a circular economy. The garments were manufactured with the company’s 2019 pledge to the Ellen MacArthur Foundation Jeans Redesign project.

Guided by the Ellen MacArthur Foundation’s Jeans Redesign project, the seven garments, including five pairs of jeans and two denim jackets, were made with durability, material health, recyclability, and traceability in mind. This was accomplished by rethinking the design of the jeans according to the circular principles, including using detachable buttons, the replacement of metal rivets with bar tacks, the removal of all metal zippers, removal of the leather patch, and use of 100 percent organic fabric.

Each piece has wash and care instructions on the pockets, along with advice on how to repair, donate or recycle the product after use.

This collection is part of Hilfiger’s ongoing commitment to eliminate waste by innovating for circularity. To date, Hilfiger has trained more than 80 percent of its designers on circular design principles and recently launched Tommy for Life, its first circular business model. Under this program, the company takes back items from customers and partners, cleans, repairs and resells them, keeping products in use longer. The company has produced more than two million pieces of lower impact denim, which is finished through a process that uses less water and energy than traditional processes and has become the first major company in the denim market to use 100 percent recycled cotton at scale.