The shift comes as Tommy Hilfiger continues to evolve its denim offering to align better with the wants and needs of the next generation of consumers. The Tommy Jeans label was recently used in the heritage flag logo-inspired capsule collections from Hilfiger Denim and will now be used across its entire denim business. In addition, special edition Tommy Jeans heritage capsule collections will continue to be a part of the wider Tommy Jeans label.

The first collection to launch under the rebrand, pre-spring 2018, celebrated the Tommy Hilfiger denim archives and features a number of iconic pieces with a modern touch.

Tommy Hilfiger is an US label owned by PVH. It has built a significant global denim business that celebrates its brand DNA and heritage, and resonates strongly with Tommy fans around the world. It has a long history of celebrating pop culture with inspiring and unique denim styles.

The transition reflects Tommy’s commitment to accelerate growth and demand for Tommy Jeans with young millennial and Gen Z consumers globally. Tommy Hilfiger offers men’s clothing and sportswear, women's apparel and sportswear, kids’ wear, denim, underwear, including robes, sleepwear and lounge wear, footwear and accessories.