A global leader in sustainable fibers and solutions for the apparel industry, The Lycra Company will showcase the Lycra bio-derived EcoMade fiber at the Milano Unica trade show, to be held from July 8-10, 2025 in Milan.
Recognized as the world’s first commercially available renewable elastane fiber, EcoMade fiber is made with 70 per cent renewable materials, including field corn. It offers a sustainable alternative to traditional elastane, delivering equivalent performance, comfort, and seamless compatibility with existing fabric production processes, requiring no design or pattern adjustments.
For the third consecutive year, The Lycra Company will host the Lycra Brand Lounge in Hall 4, within the MarediModa area. Here, top-tier European companies will unveil their Spring/Summer 2027 fabric and accessory collections for swimwear, underwear, and athleisure.
Designed as a dynamic space for discovery and connection, the Lycra Brand Lounge will be enriched with multimedia content and videos illustrating the company’s latest innovations. Visitors will also have the opportunity to experience a virtual reality journey, offering an immersive tour through the cornfields of Iowa that visualizes the transformation process from crop to bio-derived Lycra EcoMade fiber.
Milano Unica will also feature the first public presentation in Italy of apparel made with bio-derived Lycra EcoMade fiber, showcasing the fiber's real-world applications. A dedicated section within the Lounge will display garments from Carvico, the renowned Italian manufacturer of technical fabrics for sport and beachwear, and Agolde, the premium American denim brand.
Alistair Williamson, Vice President-EMEA and South Asia, The Lycra Company states, Milano Unica remains an ideal platform to showcase how the vision of The Lycra Company is turning into reality - thanks to the strategic collaborations with leading brands and manufacturers across the textile value chain.
