The tennis apparel market in Americas is set to grow by USD 82.08 million between 2022 and 2027, with a compound annual growth rate (CAGR) of 3.7% during the forecast period, according to a new report by Technovia.
The growth of the market is attributed to the increasing awareness about the health benefits of sports and the growing adoption of a healthy lifestyle among the urban population. This trend is driving people to involve themselves in sports activities, such as tennis, to stay fit and healthy.
It is observed that the offline distribution channel segment will be the most significant growth driver during the forecast period. This segment includes revenue generated from physical retail stores such as dealer stores, departmental stores, hypermarkets, and supermarkets. The increase in the number of such stores is expected to drive the growth of the segment.
However, poor infrastructure for tennis is identified as one of the major challenges affecting market growth. The lack of support for the sport in some regions reduces the growth potential for vendors. For instance, the expenditure on development programs for the sports industry, especially tennis, is lower in South American countries when compared to other regions.