From August 04-10, 2024 apparel retailer Target will host its first-ever chain-wide Denim Take Back Event, inviting consumers to bring used denim of any brand to any Target store for recycling. In return, participants will receive a 20 per cent discount code through Target Circle, which can be used toward the purchase of new denim apparel. The discount applies to all denim apparel, including Target-owned brands like Universal Thread, Wild Fable, Goodfellow& Co, and Cat & Jack, as well as national brands like Levi's.

To receive the discount code, customers must be Target Circle members. The event is strategically timed to coincide with the back-to-school shopping season. Target's fall denim collection features a variety of styles, from baggy and cargo silhouettes to wide-leg and flare fits.

Gena Fox, Senior Vice President, Merchandising-Apparel and Accessories states, the new Denim Take Back Event enables families to give their used denim a new life. The Target Circle deal makes it more affordable for guests to update their denim wardrobes while contributing to waste reduction and keeping used denim out of landfills, she adds.

Customers can bring up to five denim items, regardless of condition, and drop them off in designated in-store boxes. The collected denim will be recycled by Target's trusted partners to create new products such as housing insulation, packaging, and appliances.

The event addresses the increasing consumer interest in sustainable products and waste reduction initiatives, as per a Target spokesperson, It also aligns with Target's commitment to fostering inclusive and sustainable brands and experiences. Since launching the Car Seat Trade-in Program in 2016, Target has recycled 2.6 million car seats and 39.7 million pounds of materials.