Target Corporation has officially expanded its partnership with Swedish textile innovator Syre to integrate 70,000 metric tons of textile-to-textile recycled polyester into its product lines by 2030. This large-scale commitment reflects a significant shift in the retail giant’s supply chain strategy, transitioning from traditional’bottle-to-fiber’ recycling toward a true closed-loop model. Syre’s proprietary chemical recycling technology facilitates the production of circular polyester with performance parity to virgin fibers while reducing carbon emissions by approximately 85 per cent. This partnership is a critical pillar for Target’s broader ‘Target Forward’ initiative, which mandates that 100 per cent of its owned-brand products be designed for a circular economy by 2040.
Hyperscaling global textile-to-textile production infrastructure
To meet the rising demand from global retailers like Target, H&M, and Nike, Syre is rapidly deploying a localized manufacturing network. The company’s inaugural ‘blueprint’ facility in North Carolina is scheduled for operational status in late 2026, with an initial capacity of 10,000 metric tons. Following this, Syre plans to establish high-capacity plants in Vietnam and Southeast Asia, aiming for a total global output of three million metric tons within the next decade. Stephanie Grotta, Vice President - Responsible Sourcing, Target, noted, scaling these next-generation materials ensures the company can provide sustainable options without compromising on value. This capital-intensive expansion addresses a projected multi-million-ton supply gap for high-quality recycled polyester as regulatory pressures on textile waste intensify globally.
Syre is a Stockholm-based textile impact firm co-founded by H&M Group and Vargas Holding to hyperscale textile-to-textile recycling. Specializing in polyester decarbonization, the company is establishing twelve global plants to replace oil-based virgin materials. Syre aims to lead the industry’s transition to circularity through multi-billion-dollar offtake agreements with major apparel and home goods retailers.
