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Symphony of Weaves grabs attention at Textile India 2017

Symphony of Weaves grabs attention at Textile India 2017

 

Positioned as the first ever global B2B textiles event in India, Textiles India 2017 inaugurated by PM Narendra Modi in Ahmedabad yesterday is on from June 30-to July 2, 2017. The show, aimed to showcase the strength of the value chain in India, brings to the fore the PM’s inspiring vision ‘From Farm to Fibre, Fibre to Factory, Factory to Fashion, Fashion to Foreign Exports’. It lays immense thrust on innovations in craft and design. Describing India as a bright spot in the global economy, Prime Minister Narendra Modi urged global investors to invest in its textile industry and said the domestic market for apparel and lifestyle products will reach $160 billion by 2025.

Symphony of Weaves grabs attention at Textile India 2017

 

Claimed to be the largest curated presentation of Indian textiles on the runway, the event unfolded the story of growth and development of Indian textiles sector and its transformation to become a global power. Giving it a unique touch, IMG Reliance Industries, curated and produced ‘Symphony of Weaves’, a unique fashion presentation celebrating the story of Indian textiles in the form of exquisite innovations in craft and design. The Symphony of Weaves fashion show was also attended by Union minister of textiles Smriti Irani, Ajay Tamta, minister of state for textiles, and industry commissioner of Gujarat Mamta Verma.

Inspired by the seven key notes of music that make up ‘Sargam’, the show celebrated textiles of India and showcased the entire spectrum through seven key segments covering cottons, silks, wools, embroidery, hand-dyed and hand printed, modern/industrial and futuristic sustainable textiles of India. .

Attracting global investors

Describing India as a bright spot in the global economy, Prime Minister Modi urged global investors to invest in its textile industry and said the domestic market for apparel and lifestyle products will reach $160 billion by 2025. “India has emerged as one of the most attractive global investment destinations. This has been made possible by a series of sustained policy initiatives.” Modi said “Ours is a nation of aspirational youth who wish to spend on textiles, apparel and handcrafted lifestyle products. The domestic market for apparel and lifestyle products, currently estimated at $85 billion, is expected to reach $160 billion by 2025. This growth will be driven by the rising middle class.” He said based on the ‘Make-in-India’ initiative, the organised textile industry was being infused with the mantras of ‘skill, scale, speed’ and ‘zero-defect, zero-effect’ for scaling up employment, production and exports. “There is also a high global demand for textiles and apparel manufactured in our country. India is the world’s second largest exporter of textiles, commanding a global share of around 5 percent. Indian textiles, including traditional handloom and handicraft products, are exported to more than a hundred countries.”

Symphony of Weaves grabs attention at Textile India 2017

 

“Each state should appoint nodal officers dedicated to a few well-known products who would facilitate producers and traders across the value chain. The intervention should start from production to export of garments. It should meet the specific requirement of domestic as well as export markets.” He called for an action plan to study and map the requirements of people in large global markets and monitor new trends in fashion and textiles in these areas on a real-time basis.

Celebrating Indian artisans’

Leading Indian designers joined hands with master-craftsmen to showcase their work in heritage handlooms, handicrafts as well as modern and futuristic textiles. The textile panorama spans across regions and states of Northeast India, Gujarat, Maharashtra, Jharkhand, Karnataka, Andhra Pradesh, Telangana, Assam and many more. The fashion show featured the designs from a combination of 31 established and emerging designers and master craftsmen/weavers from across different textile traditions, languages and states of India.

The story of the evolution of cottons in India was showcased by designers such as Anavila Misra, mastercraftsmen Chaman Siju from Kutch and Richana Khumanthem from Manipur as well as Wendell Rodricks for Goa Kunbi Cotton Handlooms. The rich legacy of Indian silk included Banarasi Silks by Sanjay Garg, Meghalaya Ryndia Silk by Daniel Syiem and Tussar handlooms from Jharkhand by Shruti Sancheti. Rahul Misra and Rajesh Pratap Singh among others showcased the story of evolution of Wool.

The embroidery category was presented by eminent designers such as Anamika Khanna, Anita Dongre, Manish Malhotra, Ritu Kumar, Rohit Bal, Sabyasachi, Tarun Tahiliani among others. Young gen next label Poochki collaborated with Master craftsman Berulal Chippa from Rajasthan to showcase Bagru handicraft and Vineet Rahul collaborated with Mohammed Yusuf Khatri from Bagh, Madhya Pradesh to showcase Bagh handicrafts in high end fashion. Gaurav Gupta and Pankaj & Nidhi presented modern textiles and in the final segment Abraham & Thakore, Amit Aggarwal, Hemang Agrawal and Manish Arora presented modern and futuristic textiles that included man-made fibres, metal yarns and sustainable recycled fabrics.

Designers’ take

A strong artisans and designers’ partnership is paving newer avenues of growth for textile growth in India. Anita Dongre says it's for the first time that such a large initiative is done by the textile industry that everyone has come together to showcase what they got or are known for. Our textile industry is very versatile and no other country has this versatile textile industry like ours, so it's good to see so many foreign buyers coming under one roof.

 
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