Footfalls at Superdry’s shops in the UK and the US have reduced 25 per cent week-on-week, due to COVID-19 fallout of the virus. The UK market represents around 50 per cent of Superdry’s weekly sales and the US around ten per cent. Superdry has closed nearly 80 of its shops across Europe. These stores usually contribute around 40 per cent of the brand’s sales. E-commerce is making up for some of the shortfall. But the business does not seem to be in a difficult position as far as its funding is concerned. The company has a strong position on its balance sheet and its working capital performance to date has been better than its forecasts. It's continuing to work closely with wholesale partners to minimise returns and cancellation risks on spring/summer ’20 stock deliveries. It's also talking to landlords about store rental relief, postponing capital expenditure plans and making potential changes to the timing and structure of the future season stock buy. In addition, it’s talking to its existing lending group to provide additional flexibility and liquidity to support Superdry through this period of uncertainty. It's also pursuing cost saving measures across its business.

This premium British fashion brand has products like fragrances, body sprays and body plus hair washes.