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Summer edition of Modefabriek to be restructured

Amsterdam-based fair Modefabriek’s summer edition will be restructured to cater to its outdoors theme. Topics such as “The Future of Retail,” transparency or Instagram social selling, this season’s MFTalk’s will also focus on the ongoing blending of the outdoor world with fashion.

The B2B exhibition will be held at the RAI Exhibition and Convention Centre in Amsterdam, from July 8-9, 2018. Visitors will experience brand presentations, expos, stores, fashion shows, attend workshops and receive professional advice from experts in the fields of e-commerce, online marketing or social media within the four halls.

Besides Modefabriek’s curated store by HTNK, the future experience store Screenshop will run under the theme “Oversized.” Divided into the thematic areas Funk Forest, Modern Romantics, Tech and Neo Art, the store will showcase brands like Iris van Herpen, Donkey Land and Liesbeth Sterke. Amongst the participating labels at the West Hall’s fashion district Colourshopping will be Le Cafe Noir Studio and Bloomon.

This summer’s menswear platform ‘Dress Like a Man’ will focus on skirts for men and offer live customising by man-skirt minded tailors. In addition, fair participants can watch new ways of 3D presentation and shop window solutions at an expo designed by fashion consultant Carlo Wijnands.

 

 
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